No More Theatrical Trailers?

Nelson, the admin of MichaelBay.com, provided a few stats about the trailer in regards to the website. He later commented that it seems that 1st theatrical trailer for Transformers: Dark of the Moon will also be its last.

-Trailer got downloaded & viewed on this site about 1.3 million times. That's what bought down the site for a couple of minutes.

-Bay has just finished the 3D trailer which will be featured on 'Pirates.' It's basically the same trailer with a couple new shots.

- High res poster: http://www.michaelbay.com/images/TF3_MB2.jpg

Question from Plague1980: I know you said there will be some extra stuff added to the 3D trailer but can you tell us if there may be another trailer down the line before the movie hits? Not asking for a date or anything, just if there will be one? Thanks.

Nelson: Aside from the 3D trailer & TV ads I think this is it.

Considering how "late" this trailer came out compared to the previous two films (and most summer films really) I am not surprised. Especially since a trailer 1.5ish is planned for the end of May with Pirates 4. Once the 3D trailer comes out the movie is only 1 month away. Typically that is when the studio marketing department forgoes introducing new theatrical trailers and starts cranking out the TV spots. Revenge of the Fallen had around 18+ spots if my memory serves but I wonder if they will just as conservative with the TV ads as have been with the theatrical trailers.

As for the image with this post, the top pic is from the Superbowl spot, the bottom is from the just released trailer. Noticed a few differences? For example more spaceships, bigger & brighter boom, a building that grew a twin and other tweaks that show that even after a spot is put together Bay and the fine folks at ILM & Digital Domain are still hard at work getting the best out of each and very frame of the film. Thanks to Shane W. for the picture.